Role Overview
The Growth Marketer role will execute on NCTech’s go-to-market (GTM) strategy, with a focus on end-to-end demand generation, Account-Based Marketing (ABM), and brand growth. This role is central to scaling NCTech’s presence in key market segments, delivering a unified, data-driven approach to attract, engage, and retain customers while driving measurable revenue impact.
The role will own the development and execution of marketing campaigns and strategies that include multi-channel marketing, content creation, analytics, and customer insights, empowering sales and enabling NCTech to achieve its aggressive growth targets.
Company Overview
NCTech has established itself as a leading provider of 360° street-level imagery, LiDAR and AI-derived insights to some of the largest companies in the world. Our disruptive technology allows us to frequently deliver high fidelity data at low cost and on a national scale.
Our vision as we scale-up is to evolve into the world’s leading independent provider of street-level, geospatial data and analytics.
We are headquartered in Edinburgh, UK and operate throughout North America, Europe and Asia. This role can be performed remotely within the United States.
What You’ll Do
Demand Generation & Campaign Management
- Own the development and execution of a comprehensive demand generation strategy to achieve pipeline and revenue targets.
- Define multi-channel GTM campaigns, leveraging email, SEO, SEM, paid media, social media, content, and events to maximize customer acquisition and retention.
- Define NCTech’s ABM strategy to efficiently target and engage high-value accounts.
- Optimize campaign performance using analytics, continuously improving ROI through A/B testing and iterative adjustments.
Brand Growth & Content Marketing
- Elevate NCTech’s market presence by crafting compelling narratives and delivering exceptional content across website, blogs, whitepapers, case studies, videos, and webinars.
- Collaborate with the sales team to align messaging with customer pain points and develop sales enablement materials (e.g., pitch decks, one-pagers, and customer success stories).
- Manage event strategy to position NCTech as a thought leader, including hosted/owned events, conferences, trade shows, and hosted webinars.
Analytics & Technology
- Leverage CRM and marketing automation platforms to orchestrate campaigns and ensure accurate tracking of leads and opportunities.
- Build dashboards and reports to measure marketing effectiveness, highlighting the impact on revenue and customer acquisition.
- Oversee website optimization for lead conversion and ensure alignment with SEO and SEM strategies.
Cross-Functional Collaboration
- Partner closely with Revenue organization to refine ICP targeting, messaging, and lead handoff processes, enabling a seamless buyer journey.
- Enable sales teams on key industry trends, customer segmentation, and NCTech’s value proposition.
- Collaborate with product teams to highlight customer insights that inform future offerings and market positioning.
What You’ll Bring
- Five (5) plus years of B2B/B2G growth marketing experience including proficiency in demand generation, ABM, content, brand and events.
- Experience with SEO, SEM, search and display, digital ads, web analytics, or other analytics tools.
- Knowledge of the latest digital marketing trends and best practices.
- Strong data analytics and visualisation skills to effectively communicate performance and business impact to the broader business.
- Understanding of fundamental SEO and SEM principles.
- Understanding of website and digital practices – website page builders, knowledge of HTML, 3rd party ad tags, and other forms of digital ad code.
- Strong written and verbal communication skills, and an ability to convey technical topics in a clear and easy to understand manner.
- Highly developed interpersonal and organisational skills.
- Cultural Fit: You will be able to demonstrate strong alignment with NCTech’s culture and values, especially “hungry and humble” for this role.
- Proven ability to prioritise, work within time constraints, and to a deadline.
- A great attitude and a willingness to learn and grow.
- Creative thinking and problem-solving skills coupled with a “can do” attitude.
- Demonstrable commitment to ongoing professional development.
- Relevant Marketing or Business Qualifications.
What Does Success Look Like?
- Attainment of revenue and customer acquisition goals.
- Attainment of leading indicators and KPIs such as sales opportunities, leads, conversion rates from lead to customer, growth and customer retention.
- Elevated brand awareness/reputation and strategic partnerships
- Strong partnership and significant contribution to a collaborative team environment.
NCTech is proud of our diverse and fully inclusive culture and we don’t tolerate any kind of bias, judgement or harassment. We want our recruitment process to be accessible to everyone so if you require any reasonable adjustments please note them on your application and we’ll do our best to accommodate your request.
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